How We Built @udetailers and Transformed Aircraft Detailing with Social Media
In the world of private aviation, keeping jets in pristine condition isn’t just about aesthetics—it’s about preserving a multimillion-dollar investment. I founded University Mobile Detailers to provide the highest level of aircraft detailing in Northern California, and over the years, we’ve become the go-to service for charter operators, jet owners, and FBOs in the region.
But my journey didn’t stop there. Through social media and the launch of Onground Systems, I’ve built a nationwide network of independent aircraft detailers, reshaping the industry and making high-quality aircraft detailing more accessible than ever before.
How TikTok (@udetailers) Amplified Our Reach
Recognizing the power of social media, I turned to TikTok to showcase our work. Under the handle @udetailers, I began sharing a mix of satirical, educational, and behind-the-scenes content related to aircraft detailing. This approach resonated with a broad audience, leading to significant engagement and viral growth.
Viral Videos That Built the Brand
Some of our most popular videos have helped redefine aircraft detailing and introduced the industry to a global audience:
Private Jet Carpet Cleaning (12.1M Views) – This video showcases a deep clean of a luxury jet's carpet, highlighting the attention to detail required in high-end aviation cleaning. Watch it here: TikTok Video
The Reality of Cleaning Private Jets (1.8M Views) – A behind-the-scenes look at what it takes to maintain a fleet of private jets, breaking the misconception that it's a "glamorous" job. Check it out: TikTok Video
My content doesn’t just promote University Mobile Detailers—it has helped redefine aircraft detailing as an essential part of private aviation maintenance. Today, my videos continue to educate, entertain, and attract clients and detailers who want to be part of something bigger.
Scaling Nationwide with Onground Systems
As University Mobile Detailers grew, I saw an even bigger opportunity: digitizing and optimizing the aircraft detailing process across the country. That’s why we built Onground Systems, a software platform that connects independent aircraft detailers with charter companies that need fast, high-quality service.
What started as a solution for my own business operations quickly became the largest independent detailer network in the U.S.. Today, millions of detailers have seen the platform, and many have joined, giving charter operators seamless access to vetted and insured aircraft detailers in every state.
Training and Working with the Industry’s Best
Beyond running a detailing company and a software platform, I’ve spent years training detailers and working alongside some of the largest charter operators in the world. My goal has always been to raise the industry standard, ensuring that every aircraft detailer using Onground Systems delivers the same level of excellence that made University Mobile Detailers the leading service in Northern California.
The Future of Aircraft Detailing
With University Mobile Detailers thriving in Northern California and Onground Systems expanding nationwide, I’m excited to see how far we can take this industry. By leveraging technology, content, and hands-on experience, we’re making aircraft detailing more accessible, efficient, and standardized than ever before.
Read more about our journey here